Get at least 3 paying customers, a healthy pipeline of meetings and a well executed Go-To-Market inside of 6 weeks!

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Here's what were going to cover together in our 6 weeks together

Week 1: Who are you selling to? What are they going to pay?

  • Lecture (60 min) Why ICP is the cornerstone of GTM success; key components (demographics, firmographics, behavioral traits, psychographics).

  • Case Study (30 min) How SaaS unicorns nail their ICP to triple conversions.

  • Workshop (60 min) Build an ICP for a sample SaaS product using AI-driven customer segmentation tools (e.g., ChatGPT/Grok etc for persona prompts).

  • Demo (30 min) : Use GoHighLevel CRM to segment audiences based on ICP attributes. Assignment

  • Draft your own ICP manifesto using provided templates; submit for feedback.

    Why Join This Week? Start with laser-focused targeting to ensure every marketing dollar counts!

Week 2: How will you make them an offer, and why should they take it?

  • Lecture (60 min) Build, Discuss and Refine your GTM Manifesto

  • Case Study (30 min) Dissect SaaS company’s GTM that drove 10x growth.

  • Exercise (60 min) Draft key sections of your Manifesto (vision, mission, differentiation).

  • Demo (30 min) Watch me build using AI and GoHighLevel

  • Assignment: Submit a draft GTM Manifesto for peer and instructor review.

AI Integration: Use AI writing tools to moe fast.

💡 Why Join? Build a unifying strategy that rallies your team and captivates your audience, and unqiuely positions you in the market to craft your offer and get eyballs on it.

Week 3: Value Stacking / Offer Creation / Building in GHL

  • Lecture (60 min) Crafting value props/offers that resonate and messaging that converts and drives sales appointments/webinars/workshops (60 min)

  • Map ICP pain points to tailored messaging frameworks.

  • Demo (30 min) Set up automated messaging sequences in GoHighLevel using AI-driven personalization.

  • Case Study boost demo bookings by 40%.

Assignment: Create a messaging framework and value proposition for your SaaS product.

💡 Why Join?: Speak directly to your customers’ needs and watch conversions climb!

Week 4: Executing Your Go-to-Market Strategy (Actually doing it

  • Lecture (60 min) Fundamentals of paid advertising for SaaS (Google Ads, LinkedIn Ads, Meta Ads); budgeting and ROI tracking.

  • Case Study (30 min) How a SaaS startup used LinkedIn Ads to generate 500 demos in 30 days.

  • Workshop (60 min) Design a paid ad campaign targeting your ICP, using AI to optimize ad copy and visuals

  • Demo (30 min): Set up a Google Ads campaign with AI-driven keyword suggestions and GoHighLevel tracking.

  • Assignment: Create and launch a small-scale paid ad campaign; analyze initial results.

💡 Why Join?: Amplify your reach and fill your sales pipeline with high-intent leads!

Week 5: Supercharge growth w/ paid ads

  • Lecture (60 min) Key steps for executing a GTM strategy; setting up feedback loops from appintment setting and quaification, to pipeline tracking and demo steps, sales cycle definition, process definition

  • Exercise (60 min) Develop a 90-day GTM action plan with MBO's/KPIs/ milestones

  • Demo (30 min) Use AI-powered tools to completely finish this in 1 week

  • Case Study (30 min): GHL success stories break down

    💡 Why Join? Actually build this out in a single session, and get talking to actual business people who want your stuff.

Week 6: Scaling and Sustaining your new business

  • Lecture (60 min) Building a repeatable GTM framework; scaling demos and sales with automation.

  • Case Study (30 min) A SaaS company’s transition from manual to automated GTM for 5x efficiency.

  • Workshop (60 min) Create a scalable demo cadence process using AI-driven scheduling and follow-up sequences.

  • Demo (30 min) Use GoHighLevel’s AI analytics to build dashboards for real-time GTM performance tracking.

  • Assignment : Submit a final GTM playbook outlining your repeatable process; present key learnings.

  • Wrap-Up: Reflect on your GTM transformation and explore next steps - join our advanced GTM Accelerator program or book 1:1 coaching to refine your strategy further.

    💡 Why Join? : Leave with a proven, fully or partially automated GTM engine ready to scale your business. To have more conversations, demo's, and ultimately building your lifestyle asset giving you time freedom, financial freedom, or whatever else you want a business for!

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